M.P. Hassel

April 10, 2024

After nearly two decades since its last rebranding effort in 2006, Community College of Philadelphia is set to unveil a new identity. The culmination of a two-and-a-half-year process, this rebranding initiative signals a fresh chapter for the institution, promising to redefine its presence within the community and beautify the campus while invigorating college pride.

The new tagline “Rise from Within” will replace the previous motto “Success Starts Here,” reflecting a deeper commitment to students’ personal and academic growth. While the old colors of black and yellow remain, they are now complemented by a vibrant palette of gold, light blue, denim blue, and navy blue, symbolizing the colors of the Philadelphian flag and the rivers flowing through the region.

Under the guidance of Dr. Shannon Rooney, the Vice President of Enrollment Management & Strategic Communications, Megan Lello, and Antwon Martin, the rebranding process has been meticulously crafted. Their collaboration in focus groups with students and some faculty ensured that the voices of the college community were heard and reflected in the new identity, aiming to beautify the campus both visually and symbolically.

The centerpiece of the rebranding is the new logo—a stylized “P” with a blue dot—a visual homage to the college’s roots in Philadelphia, intertwined with the spirit of progress and unity. The subtle inclusion of the number one within the “P” is reminiscent of Mayor Cherelle Parker’s vision of spirit of inclusivity and collective strength: “one city, one Philadelphia.”

The culmination of this journey will be celebrated at the Rise and Shine Block Party on Thursday, April 11th. Featuring readings by esteemed alumni Ebony Ferguson and Professor Michelle Myers, the event will also showcase the unveiling of a striking 3D kabuki drop, symbolizing the dawn of a new era for the Community College of Philadelphia and the continued effort to beautify the campus.

As part of the rebranding rollout, exterior signage, podium placards, and graduation ceremony flags will undergo immediate transformation. Gradual updates to interior spaces, including the replacement of vinyl siding with neon signage. The installation of vibrant campus flags along 16th Street, 17th Street, Spring Garden Avenue, and the perimeters of CATC and NERC campuses, will further reinforce the college’s revitalized identity. The addition of blue and yellow flowers will contribute to the ongoing beautification of campus.

With the unveiling of a bold new identity, Community College of Philadelphia is attempting to redefine the landscape of higher education in Philadelphia. As students, faculty, and the broader community come together to celebrate this milestone, the college looks ahead to a future filled with limitless possibilities and unwavering pride, all while continuing its mission to beautify the campus for generations to come.

Join the culminating celebration of this monumental journey at the Rise and Shine Block Party on 17th Street on April 11th from 11 a.m. to 1 p.m. Be among the first to witness the unveiling of our vibrant new logo and experience the excitement of this historic moment. Afterwards, continue the festivities at Matthias Baldwin Park for a joyful happy hour starting at 4 p.m. Enjoy refreshments, live entertainment, and the company of fellow members of the Community College of Philadelphia community as we toast to a bright future ahead.

---